Huskie’s primary market is the Electric Utility Industry throughout North America .  The market is segmented between major Investor Owned Utilities, Electric Cooperatives, local Municipalities, and the outside electrical Contractor market.  The largest and most significant segment of the market is the Investor Owned Utilities (IOU’s).  These comprise the largest of the electric industry and normally include all three major areas; power generation, large scale transmission and local distribution.  Huskie tools are used mainly in the distribution segment but are well represented in the transmission market.    These companies employ thousands of people and sales are in the billions.  There are about 162 IOU’s in the country and Huskie has a sizable presence in most of these companies.  All utilities standardize their connector profiles which include the cable, connectors and the tooling.  Huskie strives is to be “on Standard” with all IOU’s. 

The Electric Cooperative market has a sizable number of independent companies (approximately 2,000 across the country). They are small in overall meters/users since they are located in rural areas of the country.   Their overall needs are similar to the IOU’s on the distribution end but rarely work with transmission lines. The quantity of tools needed are relatively small compared to the large scale IOU’s.

Many local cities choose to incorporate their citizen’s electric needs with Municipal electric companies.  These range from small cities of 20,000 to large cities with 500,000 meters, like in Austin Texas or Public Service of San Antonio.  They represent a sizable presence in the marketplace.  Many utilities have chosen to outsource utility line work to the Contractor market.   These companies work on a contract basis and will perform a wide variety of services.  This segment of the market has recently seen significant growth and provides a viable alternative to adding staff within the IOU’s to handle overflow situations and lower headcounts within the IOU’s.

Huskie sells its products through a Representative Agents network.  Huskie manages 30 Rep Agents throughout North America who assist Huskie Sales Territory Managers in penetrating the marketplace.  These Rep Agents are independent and are compensated on a commission basis from Huskie.  Huskie limits the Rep Agent to specific territories, sets pricing parameters, but does not dictate the sales channel.  Many Huskie products are sold to large Distributor based companies that have secured large scale contracts with the Utility companies to supply them with thousands of OEM products.